A Guide to Street Teaming /

Getting involved in a street team is a fun and rewarding experience allowing you to support musicians you love and to gain an insight into the world of the music industry.

This is a general guide which should be used when embarking on street teaming at gigs.

A lot of street team work is about making sure people who are at the gig can leave with something to remember the music by. This is commonly done in the form of a flyer

Flyers:

The best times to flyer potential new fans at gigs comes in two stages:

a)    On the door… Potential fans comes in though the door and they probably know very little about the band.  By handing them a flyer as they come in they have something to read about the band before they see them.  If you can arrive early to catch them coming through the door it is a great benefit and saves flyering later.

b)    Post performance… just as the band has finished their set the audience will have made their minds up about the band.  Those wanting to know more about them will accept your offer of a flyer as they will know the name on it.  Those not interested wont… Never mind.  The important thing is that the interested parties have information about the band. E.g. when the single is out, the bands website etc.

You need to identify which of the above is appropriate for your event.  Some venues have different rules so if in doubt, just ask staff at the venue.

Finally, to help reduce waste please pick up and discarded flyers off the floor.  Those which can be re-used then please do re-use. Those which are damaged  please try to put in the re-cycling bin.  Be also aware that local authorities are keen to catch people who drop litter.  As you are flyering the venue you are responsible if there is excessive litter.

Flyers are great. But they are very common and potential fans can become ‘immune’ to the opportunity of a flyer.  Re-enforcements are required in the shape of promo material!

Promo material:

This can come in various forms from balloons to whistles.  Usually they consist of badges and stickers.

These can be used as incentives for people to sign up to an artists mailing list or just as general pickups for new fans.  If they pick it up and put it in their pocket… They are more likely to keep it longer and is reasonably desirable.  These are best kept on your person and given to interested parties.  If you have a large amount then a light scattering over a bar or surfaces is always good.

So, with flyers and promo material we can tell potential fans all about the artist.  But once they have left the event it is down to them to get back in touch.  Sadly, this does not always happen which is where we bring in the mailing list…

Mailing List:

This is a vital tool as it allows the band to keep in touch with current fans and potential new fans about what they have going on.  At gigs it is vital that the street team collect as many e-mail addresses as possible.  The best time to do this is right after the bands set has ended.  But who do you approach?  Here are some telling signs of potential new fans:

  • Groups of people move forward nearer to the stage
  • They stop chatting
  • They stop drinking
  • Toe tapping  and/or head nodding occurs
  • Photos are taken – usually on camera phones but you can notice the screens on the camera rise into the air.

Fringe fans – These are potential fans who are hear to see the headline and not too worried about the support act.  The best time to catch these out is when the band is playing the latest/next single as the odds of them hearing it are reasonably high.  These punters will probably be at the sides or a little further back sipping their beverage more often as they are not encased with the music.

Approach, smile, ask if they want to find out more.  If it’s a yes then well done.  If it’s a no then thank them, hand them some promo and move on.

Right so that’s the basics really, please enjoy what you do and make sure you take someone along with you who is equally as passionate.  Makes it much more fun.

Now for the serious bit…

Safety guide for street teams

Please read before undertaking any street teaming

Your safety is more important than any work.  If you feel your safety is at risk whilst street teaming then you are to stop immediately.

Personal safety:

Please tell your family what you are doing and where you are going. Please make sure you have their numbers with you in case of an emergency.

If you feel your personal safety is at risk from other members of the public while working then stop immediately. Within a venue you can speak to a steward or a member of staff who will be able to help you. If you are not inside we suggest you find somewhere safe to go  e.g. police station, tube station or a venue where there are SIA (qualified and registered) security staff.

Health & Safety:

Do not go near a location where you feel your Health & Safety could be at risk e.g. road works, ladders, lorries, deliveries taking place etc.  Each situation is different so there is no standard, but use your own judgement.

Finally:

If you feel at risk or uncomfortable in any way then just walk away.  Your safety comes first.

 

This guide has been produced by Neon Street for use by it’s own street team. Should you come across this please be aware of the risks of Street Teaming and make sure you tell people what you are doing and where you are going. Never go along.

About Neon Street /

Neon Street provides merchandise and tour services to artists. Using knowledge, technology and our nationwide network of sellers we to maximise an artists sales on the road.

Neon Street also works in education, running music business & enterprise workshops aswell as the national resource www.YourMusicBusiness.co.uk