NEON STREET

Training /

Media Training

Conventional media outlets such as print, radio and television have traditionally provided a rather limited outlet for artists in the entertainment industries to gain exposure for the latest project, event or release. However, the digital evolution has created substantial new digital media platforms which allow artists within the entertainment industries greater opportunity to gain media exposure; not only to targeted specific audiences but also audiences they would not expect to reach or would anticipate engaging with their creative talents.

Neon Marketing has developed a series of sessions to empower creative professionals to engage with different media platforms.

Whether it is to brush up on presentation and delivery skills, or learning the basics of social media; each session is individually designed depending upon the need.  There are general presentation and media training courses which are setup for b2b delivery, however none of these allow artists to embrace and exploit media outlets.

Neon Marketing sessions enable artists to utilise these outlets to gain the exposure they need in order to maximise their own publicity as well as provide media platforms with the interesting and exciting content they require.

There are several different sessions available:

Session One – Interview techniques and public speaking:

This session is focused on maximising your ability to deliver a message in a clear and engaging manner.  The session includes:

• Oral language skills

Clarity of speech, tone and pace

• Technique

Projecting you and your voice (including body language)

Modulation

Considering different audiences when delivering

At the end of the session each artist is provided with crib notes in a pocket guide which they can use to refer to and refresh their knowledge.

Session Two – Understanding and working the media

Love them or hate them, the media play a key role in society and influence the public on new trends and popular culture.  Learning how to get your message across and to keep them on your side is key.  This session includes:

• Media processes

What the media expect

Preparation for the media

Dealing with the unexpected (spin, damage limitation, slander)

At the end of the session each artist is provided with crib notes in a pocket guide which they can use to refer to and refresh their knowledge.

Session Three – Social Media

What’s on your mind?  Social media relies on us feeding it to which it feeds others.  Learning how to communicate with your fans to get the most out of them without seeming like it’s a marketing tool is important for your reputation and sales.  This session includes:

• Social Media Introduction

Explaining its purpose (How it will benefit the artist?)

How to engage with fans

How to maximise output with minimal effort?

Developing your persona

Social networking no no’s

At the end of the session each artist is provided with crib notes in a pocket guide which they can use to refer to and refresh their knowledge.

For more information please contact:

Phil Pethybridge

Neon Marketing

e: Phil@neonstreet.co.uk